≋Anchor
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For ADHD adults

Starting is the hard part.
Anchor makes starting small.

Your routines, played one calm step at a time — with time you can actually see, a body-double focus timer, and a streak that only ever grows.

Built for ADHD. Kind to every overwhelmed brain.

  • One full-screen step at a time, never a list shouting at you
  • Rough day? Just do the first step — it still counts
  • No red, no guilt, no broken streaks. Ever.

Coming to iOS & Android. One email when we launch — that's it.

Step 3 of 6

🪥

Brush teeth

2:00 remaining Done — next Next: 🍞 Eat something
No red anywhere in the app No guilt in a single word of it Offline — everything stays on your phone No account needed, no tracking

What Anchor does

Built for the days your brain won't cooperate

Visual routines

One step. A ring you can feel shrinking. Tap when done.

Build routines like Gentle Morning or Soft Landing, then play them one full-screen card at a time. The countdown is a ring, not just digits — time blindness meets time you can see. And when the timer runs out, nothing bad happens. The step simply waits with you.

Too much today? Rest a step, or just do the first one. Both count.

Anchor's glance screen listing the five steps of a Soft Landing evening routine

Body-double focus

A quiet presence while you work

25 or 45 minutes — or your own number — with a softly breathing glow that feels like someone working alongside you. No stats, no productivity report card. Finishing a session counts as showing up, same as any routine step.

Free forever, unlimited. Truly.

25:00
Working alongside you

Forgiving streaks

A streak that never resets. Not once. Not ever.

Anchor counts days shown up — any completed step or focus session lights the day. Quiet days simply dim. They take nothing away, because a number that can collapse teaches your brain not to try. This one only grows.

Gentle milestones at 3, 7, 14, 30 days… noticed, never demanded.

You showed up 18 days

Quiet days rest. They never erase.

Pricing

Start free. Stay free if you like.

The focus timer never costs a thing. Anchor+ is for building your whole day around it.

Anchor

Everything you need to start

Free

  • One full routine, yours forever
  • Unlimited focus sessions
  • Days-shown-up streak & calendar
  • Gentle daily reminders

Anchor+

For mornings, evenings, work days — all of it

  • Unlimited routines
  • Every ready-made template
  • Everything in free, of course
Monthly£3.99/mo
AnnualMost popular£24.99/yr
Lifetime£69.99 once

Billed securely through the App Store or Google Play.

Fair questions

Is it really guilt-free, or just guilt-lite?

Really. There is no red in the palette, no "you missed X" copy anywhere, and the streak cannot go down — the code doesn't contain a way to reset it. Missing a day dims it on the calendar and nothing else.

I don't have ADHD — is Anchor still for me?

If your days fall apart to overwhelm, anxiety, or plain procrastination, yes. Anchor is built to ADHD standards — the strictest ones for calm — and every overwhelmed brain gets the benefit.

Do I need an account?

No. Everything lives on your phone, works offline, and we don't track you. Your email here is only so we can tell you when Anchor launches.

What if a whole routine is too much some days?

That's the point of Anchor. Every routine offers "just do the first step" — one small thing, and the day still counts. You can also rest individual steps for the day before you begin.

When does it launch, and on what?

iOS and Android, both at launch. Join the list above and you'll get exactly one email when it's live.

Show up for your day.

Be first in line when Anchor lands — one email, no noise.